These cool people have recognized the awesomeness of therodfather and help him out big time. 

SANTA CRUZ BIKES. Santa Cruz Bicycles

Rod chooses to ride a Hightower with both 29" and 275 plus wheels and is waiting on a Nomad 4. You can read his reviews at Spoke Magazine

BLUEBRIDGE FERRY. the bluebridge bike club.

How else does he get to the South Island to ride? Join for yourself to get great deals.

WHEEL WORKS Handcrafted wheels, Mountain Bike Wheels

Only the best wheels will do and they're guaranteed for life. Flite carbon 40mm for 29, Flite carbon 35mm for plus and Flite alloy 30mm for testing bikes with crappy skinny rims.

SAR DYNAMICS. SAR Dynamics | Search & Rescue Industry Products & Services

Never go bush without an ACR ResQlink personal locator beacon. Rod's wife never has any idea where he is or what he's doing and doesn't miss him for days.

STEALTH BIKE BAGS. Stealth Bike Bags

Rod rides with the Hipster utility belt, the most comfortable bag ever. For those longer missions he adds a custom frame bag and a happy sack.

MARSH GUARD. MarshGuard

No one wants mud in their eye. Rod has a different coloured Marshguard for every bike and protects his bike frames with Marshguard Slappertape.

ROYAL RACING. Bike : Alta, Snow, Skate, Bike | Queenstown, New Zealand, Online ...

Royal Racing riding kit to look good on the bike from the team at Alta.co.nz

DIRTY NOMAD. Dirty Nomad – Riding, roaming and excess baggage charges

A fellow journo, just way more eloquent. Dirt Nomad helps Rod look cool in his DIRTY riding gilets and casual kit.

SPOKE MAGAZINE. Spoke Magazine

Spoke shot Rod to fame with his first magazine publication, his Training Wheels column, which doubled his fan club to four members overnight. He has now written nearly two hundred articles and reviews for the magazine and its website. His fan club now has over 9 members (including family members).

ONE UP COMPONENTS. www.oneupcomponents.com                                               Rod can't climb any hills or ride properly without a dinner plate sized climbing cog, one-by chain rings and a decent chain guide .

JOYRIDE : mtb skills courses

Recognising Rods' incredible bike handling skills along with his calm and patient manner with man and animal alike, Joyride support Rod in his quest to take guru riding to the masses. They even gave him a job as an instructor. Now you can ride like Rod... He even once rode a grade 3 trail with both feet on the pedals the whole way! Awesome.